James serves as DNA's resident geek and is also the founder of Level57 Technoloiges, DNA's Internet video and web application development arm. James is responsible for all website development, Internet video deployment, custom interface development, and backend system support for DNA and all of DNA's affiliates. James is also a published science fiction/horror writer and screenplay developer and provides voiceovers for many of DNA's upcoming projects.

James succumbed to the allure of science fiction, horror, and war movies at a young age and has been hooked ever since. Born with a unique and sometimes troubling (annoying?) gift of a nearly photographic memory, he is a walking encyclopedia of movie/television show quotes as well as music lyrics, having been an active member of several hard rock and heavy metal bands in his collegiate and post-collegiate years.

James is a former member of the United States Army and serves as an advisor for weapons and military sequences in DNA development projects. He is also a ski instructor, skydiver, and avid mountain biker and serves as advisor and principal subject in extreme sports DNA development projects.

James is committed to keeping DNA at the forefront of computer and Internet video technology and is dedicated to the concept that video technology and publishing should not be a limiting factor for creativity:

"If you can dream it, DNA can make it happen"